A recent report, Electric Vehicle Branding, a follow-up to The Electric Vehicle Study published by Zpryme explores which consumers will be early electric vehicle (EV) adopters. Aside from Toyota leading in brand loyalty at 57 percent, another finding according the study is that 45 percent of Hyundai owners will likely purchase an electric vehicle within the next two years. Second to Hyundai are Nissan and Toyota with 43 percent of owners for both companies likely to transition to EV in the next two years... Read More
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